Why I Started My Own Snowboard Company

Aaron Lebowitz of Montana snowboard start-up Soul Motion Snowboards talks about why he started his own snowboard brand, from wanting a quiver of boards to match changing conditions to wanting to replicate the experience of shaping his own surfboard to a perception-changing trip to Hokkaido, Japan. Filmed at the 2016 Jackson Hole Pow Wow, Aaron’s perspectives, anecdotes, tangents, and mindset will change the way you think about your own snowboarding.