World Surf League’s New Ad Campaign Taps “Chaos Theory”

The World Surf League has had quite a bit of success drawing audiences to pro surfing despite the challenges of long waiting periods and venues scattered all around the world. Yet the drama of man vs. nature continues to enthrall enthusiasts around the globe because they never quite know what they’re going to get. Hence the new campaign, “Chaos Theory” fits perfectly well with the spirit of surfing and the spirit of WSL, hence the trademark, “You Can’t Script This.”